Why Marketing Needs a Game Intelligence Upgrade

Hundreds of games launch every month, yet most players are sticking to familiar titles. What does this mean? Well, simply, game discovery is broken. Players cling to the familiar, while great new titles drown in generic messaging and noisy launches.

Big ad spends aren’t enough. Marketers need to know what makes players care.

Lumos gives you actionable insight into what players want, so your campaigns hit the right emotional notes, highlight the right features, and speak directly to players on the right platform.

Marketing Challenges Solved with Lumos

The Differentiation Challenge

Marketer’s Dilemma: “How do I make our game stand out from similar titles?”

With Lumos: You find your edge—before your audience ever sees an ad.

Leverage Lumos’s 22,000+ feature attributes and cross-platform insights to carve out a distinct market position.

Lumos Delivers:

• Feature Popularity Analysis: Compare features across successful titles to find high-impact differentiators.

• Feature Symbiosis Discovery: Identify feature combinations that amplify engagement.

• Competitive Intelligence: Track PC and console launches to avoid crowded release windows.

• Trend Forecasting: Predict rising mechanics before they peak.

The Outcome: Surface your USP and position it precisely.

The Messaging Challenge

Marketer’s Dilemma: “Which features should we lead with in our campaigns?”

With Lumos: Role-specific dashboards help you fine-tune messaging based on real player behavior.

Lumos Delivers:

• Feature-Level Performance Insights: See what players respond to across genres and platforms.

• Player Persona Insights: Align messaging with what your audience actually wants.

• Sentiment Mapping: Understand emotional reactions to mechanics and features in real time.

The Outcome: Craft messaging that resonates, backed by real player engagement data.

The Timing Challenge

Marketer’s Dilemma: “When should we launch for maximum visibility and traction?”

With Lumos: Access the latest market research across PC and console platforms to coordinate global or staggered releases.

Lumos Delivers:

• Market Intelligence: Monitor competitor release patterns and identify optimal launch windows.

• Predictive Interest Curves: Know when player demand is set to peak.

• Game Lifecycle Tracking: Time campaigns to align with real-world player attention cycles.

The Outcome: Launch when demand is highest. Be seen when it matters most.

The Old Way vs. The Lumos Way

Your Marketing Journey with Lumos

1. Research & Planning

Goal: Understand your audience. Position your game.

Tools:

• Feature Popularity Analysis

• Persona-Driven Insights

• Competitive Landscape Intelligence

Results:

• Build your Go-to-market strategy impactful and fast 

• Launch campaigns with confidence

• Highlight the features players actually care about

2. Campaign Execution

Goal: Optimize content. Time it right.

Tools:

• Sentiment Mapping

• Feature-Level Performance

• Trend Monitoring

Results:

• Improve message relevance and timing

• Maximize ROI with player-aligned strategy

• Outperform competitors with precision

Pro Tips for Power Users

• Watch for Rising Mechanics: Use trend data to spot fast-growing feature interest.

• Identify Underserved Demand: Use feature popularity and sentiment analysis to find gaps.

• Time with Precision: Identify the ideal launch window using audience interest data.

Why Marketers Choose Lumos

Lumos makes game marketing more precise, strategic, and player-focused.

• Pinpoint unique selling points from 22,000+ feature attributes

• Align campaigns with player sentiment and demand

• Launch with market-perfect timing using player trends and competitive intel 

• Tailor efforts to your role, your game, your audience

Ready to Market with Precision?

See how Lumos helps you transform features into marketing wins and stay two steps ahead of the competition.