Great games aren’t built in silos, they’re made by teams making a series of critical decisions across design, development, and marketing. When those decisions are backed by shared, role-specific intelligence, the results speak for themselves.

That kind of cross-functional alignment doesn’t happen by chance. It requires clear signals that can guide the natural instincts of talented designers, devs, and marketers. That’s why we built Lumos. With a reliable foundation of player, feature, and market intelligence garnered from over 22,000+ attributes across 100,000+ games; every team, from game designers to marketers to devs, can boost their intuition and creativity with data. 

Here’s how different roles use Lumos to make smarter, faster decisions that move the needle.

Marketers: Find Your Hook, Sharpen Your Story

You already know how to tell a story. Lumos helps you pick the right hook by showing you players like before greenlighting a campaign. 

• Spot what’s trending: Use top trending games, feature popularity, and player search queries to find angles that resonate.

• Craft campaigns that convert: Build messaging around mechanics and vibes your target personas already love.

• Stand out from the noise: Use competitor breakdowns and upcoming release data to carve out your niche in crowded markets.

To see why Lumos is like having a cheat sheet for what your audience actually cares about, check out our Marketers’ User Guide.

Designers: Back Your Gut with Data

You bring the creativity, Lumos brings the data that helps you back it up. No more ‘what ifs’, Lumos gives you real-world signals that ensure your designs remain relevant and resonant.

• Validate new ideas: Check how similar features have performed elsewhere before you start a new design.

• Follow the signals: Spot symbiotic feature combos and see what’s gaining traction with players right now.

• Design with confidence: Use persona data to tailor gameplay to the players you want to reach.

See how designers can use Lumos to back up their creativity in a room full of executives with our Designers’ User Guide.

Producers: Say Yes to the Right Things

Too many features. Not enough sprint cycles. Lumos gives you the clarity to focus on what actually matters. Less debate. More direction. And fewer missed opportunities.

• Prioritize with purpose: Use engagement trends and feature-level performance data to decide what’s worth building.

• Cut the noise: See what worked and what didn’t elsewhere, so you can replicate the successes and avoid the mistakes.

• Keep the team aligned: Provide one source of truth that everyone, from designers to execs, can rally behind.

Bonus: Publishers & Investors Get the Signal Too

You’ve seen a hundred pitches. Lumos helps you pressure-test the next one before you commit.

• Scan the market: Understand what’s trending, what’s overdone, and where there’s white space.

• De-risk your decisions: Use persona data and release trends to validate if a game fills a real need.

• Pick winners earlier: Benchmark games before launch, not after, using deep feature-level data.

Lumos gives you the intelligence you need to separate the next big thing from the next big miss.

Shared Intelligence. Stronger Outcomes.

Lumos gives every team the same edge: cross-functional, role-specific insights that cut through noise and guesswork. When designers, marketers, and developers work from the same source of truth, games get made faster, marketed smarter, and received better.

Want to align your teams around insights that move the needle? 

Let Lumos show you how.